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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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More than one in five Danes find it difficult to manage financially these days
New global inflation polling by Ipsos finds that even though Denmark is among the countries where most people say they are doing alright, 22% of Danes are still finding it quite or very difficult to manage financially these days.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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BANG & OLUFSEN CASE: Mystery Shopping strengthen shop performance
Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.
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How people feel about climate change and what to do about it
In five infographics, we give you what Ipsos’ global polling reveals about citizens’ views on the climate emergency, who is responsible and actions to take now.
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Ipsos Update – August 2022
With record-high temperatures in Europe, will the more urgent threat of inflation overshadow the public’s concern about climate change? In this Ipsos Update you will find articles on perceptions of inflation, concern about climate change and support for net zero policies. You can also find articles on entrepreneurialism, corruption and the future of music.
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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What Worries Denmark? - July 2022
Inflation is still the top worry in Denmark with climate change as a close runner up. Meanwhile concern about the war in Ukraine continues to decline. Get the latest update on What Worries Denmark below.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!