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ARLA CASE: Ipsos creative testing helps shape high-performing campaign
How Ipsos’ early ideas testing strengthens both co-operation and brand development.
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Empathy: The new currency of Brand Connection
Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.
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WEBINAR: 5 Ways that Social Intelligence Transforms Marketing Strategies
Join our webinar on the 23rd of October to discover how Social Intelligence can help with everything from driving early innovation to mapping competition.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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LIVE EVENT: The Upside of Starting Research Early
Join us on September 25th at the Danish Architecture Center in Copenhagen for a free event highlighting the value of testing your innovations and creatives in the early-stage development.
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Ipsos x Effie Denmark Trends Report
What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.
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WEBINAR: Creative | Labs - Strengthen Your Brand with Real-Time Consumer Insights
Join our webinar on June 4 to explore how Creative | Labs empowers marketers to connect deeply with consumers using real-time insights.
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CARLSBERG CASE: Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia
How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.