Spotlight*Egypt: Views on Brand Engagement
Digital platforms are rising, but brand engagement in Egypt is still rooted in everyday actions, with personal recommendations leading the way.
In this edition of the Spotlight*Egypt series, we delve into how Egyptians engage with brands today. A majority (58%) prefer to connect with brands online, signaling a shift toward digital interaction. When it comes to actual engagement, word of mouth remains powerful; 26% say they’ve recommended a product or brand, while 24% have watched brand-related videos and 22% follow brands on social media. Social media emerges as the leading channel of interaction, especially among women, younger and more affluent consumers. Egyptians also believe their voices matter: 72% feel they can influence brand actions. And with values playing an increasingly central role in purchase decisions, 1 in 2 say they wouldn’t buy from a brand that isn’t socially responsible, even if they like the product.
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