Most Influential Brands in Egypt – 2021
Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
Ipsos has announced the results of its “Most Influential Brands” survey, which is a global Ipsos initiative, with the 2021 edition representing the second year the survey is conducted in Egypt. A total of 118 national, regional, and global brands were included and their impact on the local consumers was evaluated. The selected brands were studied in-depth based on a number of dimensions that include “Trustworthiness”, “Engagement”, “Presence”, “Leading Edge”, and “Corporate Citizenship”, in addition to the key variables that make up the “Influence index”.
The survey included brands across a wide range of sectors and industries, including, but not limited to Financial Services, Telecommunications, Retail, Food & Beverage, Automotive and Technology, among others.
Top 10 Influential Brands in Egypt:
- YouTube
- Samsung
- Jumia
- Visa
- Amazon
- Elaraby
- Microsoft
Top 10 Local Brands:
- Elaraby
- Fawry
- WE
- Tornado
- National Bank Of Egypt
- Chipsy
- Juhayna
- Fresh
- Banque Misr
- Crystal
