Most Influential Brands in Egypt – 2021

Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.

Ipsos has announced the results of its “Most Influential Brands” survey, which is a global Ipsos initiative, with the 2021 edition representing the second year the survey is conducted in Egypt. A total of 118 national, regional, and global brands were included and their impact on the local consumers was evaluated. The selected brands were studied in-depth based on a number of dimensions that include “Trustworthiness”, “Engagement”, “Presence”, “Leading Edge”, and “Corporate Citizenship”, in addition to the key variables that make up the “Influence index”.

The survey included brands across a wide range of sectors and industries, including, but not limited to Financial Services, Telecommunications, Retail, Food & Beverage, Automotive and Technology, among others.

Top 10 Influential Brands in Egypt:

  1. Google
  2. Facebook
  3. WhatsApp
  4. YouTube
  5. Samsung
  6. Jumia
  7. Visa
  8. Amazon
  9. Elaraby
  10.  Microsoft 

Top 10 Local Brands:

  1. Elaraby
  2. Fawry
  3. WE
  4. Tornado
  5. National Bank Of Egypt
  6. Chipsy
  7. Juhayna
  8. Fresh
  9. Banque Misr
  10.  Crystal

Media & Brand Communication