Digital platforms are rising, but brand engagement in Egypt is still rooted in everyday actions, with personal recommendations leading the way.
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
An end to end solution designed to meet your needs in terms of sample representativeness, speed, price and geographical coverage
Understanding the Impact of COVID-19 on Food and Health Across MENA
Understanding the Impact of COVID-19 on people’s attitudes, behaviors, and future outlook across key sectors.
There’s been an increase in the number of people wearing masks in many countries.
A report on understanding attitudes, behaviors and future expectations in KSA, UAE, Egypt, Morocco, Jordan, and Lebanon.
Consumer sentiment has declined sharply in almost every country.
Four in five women across 15 countries say they are in quarantine or self-isolation.
People in Japan, the U.K. and Australia are most negative about a recovery by June.
