Consumers

Ramadan 2026 in Egypt: The Series Driving Engagement in the First Week on TV and Streaming Platforms
Consumers Survey

Ramadan 2026 in Egypt: The Series Driving Engagement in the First Week on TV and Streaming Platforms

Beyond the hype: which Ramadan 2026 series are truly capturing Egyptian audiences?
shopping online
Consumers Survey

Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA

The changing shopping behaviors and e-commerce's impact on consumers in MENA.
female world cup fan
Sports Survey

Profile: The Female World Cup Fan

What does the female World Cup fan look like?
price increase egypt
Economy Survey

Views on Inflation in Egypt

Is inflation the top concern in Egypt?
Humanising omnichannel | Ipsos
Customer Satisfaction Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.
Convergent commerce | Omnichannel | Ipsos
Consumers Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
consumer confidence index | Ipsos
Consumers Survey

As Delta spreads, global consumer confidence is frozen in place

Few countries experience meaningful change in sentiment.
Addressing the Sustainability Say-Do Gap
Consumer Behaviour Publication

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.
first impressions matter
Consumer Behaviour Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
Eating habits Egypt
Shopper Survey

Food Trends 2020

The changing food habits and attitudes of consumers in Egypt during the pandemic.
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