Consumers

Humanising omnichannel means seamless customer journeys are just the start.

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

Few countries experience meaningful change in sentiment.

How brands can lead the way to activate consumer behaviour change in sustainability.

Understanding the power of spontaneous reactions to develop stronger innovations

The changing food habits and attitudes of consumers in Egypt during the pandemic.

Consumer sentiment has declined sharply in almost every country.

What are the changing consumer habits with the COVID-19 Pandemic spreading?

Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.