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Consumer Behaviour

Convergent commerce | Omnichannel | Ipsos
Consumers Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Cognitive Battlefield | Ipsos
Communication Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
Global Consumer Confidence | Ipsos
Consumer Behaviour Survey

Global Consumer Confidence Comes in at 50.5

September sees a 0.1 point rise from June to 50.5.
MENA's Millennials Decoded
Millennials Survey

MENA's Millennials Decoded

A Glimpse into MENA's Most Disruptive Generation
The Evolution of Shopper Behaviour
Shopper Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
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