Consumer Behaviour

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

A cautious shopping approach prevails in Egypt, yet affluent consumers distinguish themselves with a more adventurous consumer behavior.

The changing shopping behaviors and e-commerce's impact on consumers in MENA.

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

How brands can lead the way to activate consumer behaviour change in sustainability.

Understanding the power of spontaneous reactions to develop stronger innovations

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

The changing food habits and attitudes of consumers in Egypt during the pandemic.

The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.