Consumer Behaviour

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

How brands can lead the way to activate consumer behaviour change in sustainability.

Understanding the power of spontaneous reactions to develop stronger innovations

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

The changing food habits and attitudes of consumers in Egypt during the pandemic.

The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.

Consumer sentiment has declined sharply in almost every country.

Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.