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Consumer Behaviour

Convergent commerce | Omnichannel | Ipsos
Consumers Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Addressing the Sustainability Say-Do Gap
Consumer Behaviour Publication

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.
first impressions matter
Consumer Behaviour Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
Behavioural Science | Consumer Behaviour | Covid-19 | Ipsos
Consumer Behaviour Publication

The Science of Behaviour Change

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Eating habits Egypt
Shopper Survey

Food Trends 2020

The changing food habits and attitudes of consumers in Egypt during the pandemic.
Consumer Pulse in MENA
Consumers Survey

Ipsos in MENA Launches Consumer Pulse

The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.
National Index | Global Consumer Confidence Index | Ipsos
Consumer Behaviour Survey

Global consumer confidence at its lowest in years

Consumer sentiment has declined sharply in almost every country.
Global Consumer Confidence Index | Ipsos
Consumers Survey

March 2020: Consumer confidence still holding up globally, but expectations are down

Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.
Coronavirus & behaviour change | brands impact | covid-19 | Ipsos
Public Health Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
Consumer confidence Index | National Index
Consumers Survey

Consumer sentiment drops in China, but not in other major economies

Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.
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