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Ipsos Global Trends 2021
Public opinion Publication

Global Trends 2021: Aftershocks and continuity

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
What Worries the World | Ipsos
Society Survey

Coronavirus no longer the world’s top worry as it is overtaken by economic concerns

The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
Doctor | Trust in professions | Ipsos
Public opinion Survey

Doctors become the world’s most trusted profession

A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.
Broken-System Sentiment in 2021
Public opinion Survey

Populist, anti-elite and nativist views linked to globally widespread broken-system sentiment

“System Is Broken” Index highly correlated with outcomes-based metrics indicative of social progress
How consumers and brands are surviving the ‘No Normal’ | Ipsos
Public opinion Publication

Staying afloat during a crisis

How consumers and brands are surviving the ‘no normal’.
How COVID-19 has brought behaviour change thinking into focus | Ipsos
Public opinion Publication

How COVID-19 has brought behaviour change thinking into focus

Understanding what shapes behaviour has been integral for brands and governments during the crisis.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Public Health Publication

Signals #9: Understanding the coronavirus crisis

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
People and public opinion about face masks | Coronavirus | Ipsos | Global Advisor
Public Health Survey

More people say they’re wearing masks to protect themselves from COVID-19 since March

There’s been an increase in the number of people wearing masks in many countries.
Coronavirus MENA
Public Health Survey

COVID-19 MENA Consumer Sentiment Tracker

A report on understanding attitudes, behaviors and future expectations in KSA, UAE, Egypt, Morocco, Jordan, and Lebanon.
Quarantine | self-isolation | Increasing pessimism about ‘return to normal’ by June from COVID-19 crisis | Ipsos | Global @dvisor
Public Health Survey

Increasing pessimism about ‘return to normal’ by June from COVID-19 crisis, shows poll

People in Japan, the U.K. and Australia are most negative about a recovery by June.
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