Understanding Egyptian Perceptions of AFCON 2025
AFCON 2025 extends beyond the matches themselves in Egypt, generating sustained discussion across digital platforms.
In this report, Ipsos Synthesio analyzes online conversations generated exclusively within Egypt to understand how AFCON 2025 is perceived. Drawing on social media, forums, and news sources, the analysis examines overall sentiment, expectations ahead of the tournament, predicted contenders, and how the national team is discussed and evaluated online.
The findings indicate a largely positive overall sentiment, alongside high expectations and ongoing scrutiny of performance, planning, and consistency. The report also outlines how audiences respond to key matches, tactical decisions, and prominent players.
By structuring digital conversations into actionable insights, this study illustrates how social listening supports real-time understanding of public perception and informed decision-making.
Check out the full report.
