Inflation is the top concern for people in Egypt. The majority (96%) believe that prices have increased over the past 12 months, and as a result, so has their spending. People have experienced price increases across most categories, with food & beverage topping the list, followed by fashion items, and utilities. People believe that the key contributors to this inflation is linked to the retailers and traders increasing their prices, wars and conflicts, and the increase in global oil prices.
On the other hand, only 15% have taken measures to deal with inflation, with consumers most likely to buy only necessities, buy fewer items per shopping trip, and eat more home-cooked meals.
Looking at the future, around half are optimistic that prices will start stabilizing within the next 12 months, and 3 in 10 believe it could take up to 3 years.