Innovation & Knowledge

All content

  • Society Publication

    Energy Deficiency in Africa and the Rise of Solar Solutions

    Africa's energy landscape is characterized by significant deficiencies, with vast disparities in electricity access across the continent. Available data paints a comprehensive picture of the energy situation and the growing role of solar solutions. Grid connectivity rates vary dramatically across African countries, ranging from as low as 2% in South Sudan to 100% in countries like Morocco and Libya.
  • Society Publication

    Ipsos Update – September 2023

    Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Economy Survey

    What worries the world - August 2023

    Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
  • Ipsos Update – August 2023

    Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Economy Survey

    What Worries the World – June 2023

    Inflation has now been the top global concern in our What Worries the World survey for the last 15 months.
  • Holidays Publication

    Ipsos Update – July 2023

    Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Consumers Publication

    Ipsos Update – June 2023

    Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Consumption Survey

    Half of the public across 29 countries think their country is in recession

    A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
  • Ipsos Update – May 2023

    Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Brands Publication

    The shifting power of influence

    The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
  • Demographic change Publication

    We need to talk about generations - Understanding generations

    Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
  • Ipsos releases Global Trends 2023: A new world disorder

    As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.