Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?
Well, let us tell you. New research from Ipsos finds 31% of Americans currently use, or have used, a connected health device (see definition) to manage their health. In the UK and Japan, usage is much less (19% and 8%, respectively). What’s more, physicians across markets are most likely to learn about CHDs from internet searches (49%) or through recommendations from other colleagues/peers (47%). Just over a third (37%) cite medical reps from device companies as the top source, suggesting a potential opportunity for both device and pharmaceutical manufacturers to take a more leading role.
Spanning 3 diverse markets (US, UK, and Japan) and a combined total of 11,600+ interviews with the general public, physicians and Type 2 Diabetes patients, our latest study delivers a 360° degree view of the uptake and use of connected health technologies. The inaugural survey also includes a unique technology preference segmentation of Type 2 Diabetes patients, a disease area chosen for its high prevalence and likelihood to be influenced by digital and connected health in the future.
While relatively new, connected health devices are enabling patients and consumers to be more actively engaged in their own health. They allow physicians to provide recommendations based on more than an occasional consultation, and are shifting the patient-provider relationship.
Click here to learn more about this study.
