Media

With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.

On October 5, join the webinar on the days and times listed as Reece Carpenter, Audience Measurement Associate Director at Ipsos explores the latest data from the survey, at a global and regional level: APAC.

Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.

Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.

A report on the future of trust in media.

On September 29, join us for a look at the latest Global Business Influencers insights.

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

Ipsos Media Atlas Hong Kong is the reference source for consumption, lifestyles and media usage across all of society in this vibrant city. Ipsos Media Atlas provide a cost efficient, future-proof and accurate media currency to the industry.