Financial Services
Financial Services
In keeping with Hong Kong’s status as an international centre of finance, Ipsos Hong Kong has become a regional centre of expertise in financial services consumer research. Our client base is drawn from both international and local firms in industries such as banking, insurance, fund management and credit cards.
Client context
Our Approach
At Ipsos Hong Kong we deliver on particularly stringent requirements from financial services clients, where paramount attention to detail is needed along with broad strategic client insights. We regularly conduct in-depth work for the HK market as well as serving as the central coordination point for global multi-country work for our financial services clients.
Solutions
The following examples showcase how we work with our Financial Services clients across a range of issues to deliver actionable insights.
Market Understanding Case Study
Asian Privilege Banking Case Study
Case studies
Identify opportunities: We used Market Structure to help a beverages client to understand the positioning of their categories in the beverages landscape. We delivered a perceptual map (including possible substitution and adjacent categories) that helped the client to identify white spaces and a long-term innovation pipeline.