Hong Kong Financial Services Survey

The Financial Services Survey (FSS) is a comprehensive and robust source of insights into financial services and products in Hong Kong.
It is a syndicated survey that leverages Ipsos’ data-collection capabilities, unparalleled expertise in the financial-services sector, and in-depth knowledge of people, markets and society.

WHAT THE FSS DOES
The FSS covers a range of financial services and products: 

• Saving and retirement products
• Investment products
• Credit cards
• Mortgage
• Loans
• Insurance
• Virtual banks
• Digital payments
• Internet banking

Data is captured on usage/ ownership incidence, providers’ awareness, P6M acquisitions, tenure, type of products, providers, acquisition channel, NPS on current providers for each respective service/ product. 
The survey also delves into consumers’ personal values and attitudes towards money and includes ‘hot topic’ relevant to the industry every wave.

HOW THE FSS WORKS
Depth of insight into specific product categories

Frequency

2 waves per year in April and October

Samples

• 1,000 interviews per wave among the aged 18-64 adult population in Hong Kong – a large sample size to ensure representativity, depth and robustness
• 300 booster samples per wave for GenZ (aged 18-25) and Mass Affluents (liquid assets of HK$1 million+) segments
• Interlocking quotas on age and gender

Data Collection

Online self-completion with Ipsos access panel

WHAT THE FSS DELIVERS
A combination of standard and optional outputs

Annual Subscription Fee

HK$150,000

Standard Key Performance Indicators Reports for each product category in Excel format x 2 waves

Optional Reporting

HK$300,000

Custom Market Insight Report per product category or group of categories in PowerPoint format

20% Off Early Bird Discount Before 10 March 2023 

Subscribe Now!