Ipsos acquires RDA Group And strengthens its leadership in Automotive Quality Tracking offer
Ipsos today announces the acquisition of RDA Group, a global provider of quality-tracking and customer-satisfaction studies serving the world’s largest auto manufacturers.
Research Data Analysis, Inc. was founded in 1969 by Tony Pietrowski, the father of the current President, Donald Pietrowski, and is headquartered in the US, near Detroit (Bloomfield Hills, Michigan).
With this acquisition, Ipsos aims to develop an integrated global product offering in the field of Quality Tracking.
RDA Group is an innovative, consultative process driven company, recognized for its ability to integrate data from multiple databases (survey returns, proprietary client-specific processes, product and engineering metrics), generating high-value strategic insights and actionable recommendations.
This acquisition is complementary from a market and client perspective and provides efficiency and synergy opportunities:
- While Ipsos has strong leading positions in Latin America, Europe, South Africa and China, RDA Group has solid positions in the US market.
- The client portfolio of the combined entities gives Ipsos a much stronger footprint in the automotive industry.
- RDA Group’s quality-measurement and reporting platforms will strengthen Ipsos’s existing syndicated club-studies.
Combining RDA Group’s strengths with the recognized expertise of Ipsos Loyalty in the automotive area, Ipsos clients will be able to benefit from powerful, actionable and cost-effective quality and customer satisfaction measures across all of their markets, easily accessible within their organisations.
