Ipsos Launches InnoConstruct to Help Clients Build Better Concepts
InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package.
New York, NY – Ipsos InnoQuest has launched InnoConstruct to help clients develop better concepts and ultimately achieve greater in-market success.
InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package. Clients not only receive direction for building a truly optimized concept, but also robust simulations for what-if scenarios related to using different concept elements.
Because Ipsos’ approach is designed to avoid the “me-too” concept trap, the optimal concepts produced can be quite differentiated from the market.
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