Ipsos/Campaign Asia-Pacific 2013 Marketer’s Outlook study
Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.
Press Release: APAC Marketers More Optimistic About 2013
Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.
Compared to the rather grim forecasts emanating from Europe and the US, brand owners across Asia Pacific are positively buoyant about the new year - with 7 out of 10 marketers expecting their brands to perform better in 2013 as compared to last year.
For more information on this news release, please contact:
Nicolas Bijuk
Deputy Director - Marketing
Tel: (852) 2839 0675
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