Hong Kong, known for its dynamic financial landscape, is witnessing a fascinating interplay of tradition and innovation when it comes to generational finances.
Ipsos Hong Kong New Normal Tracker monitors changes in consumer sentiment and behaviour in response to the dynamic environment of Hong Kong SAR. Data were collected monthly between April 2020 and June 2021, and quarterly thereafter. Additional markets/ questions available upon request
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
2020 marks the 15th anniversary since Sephora has entered China. Sephora is now the largest prestige beauty retailer with a comprehensive super omni-channel in China.
