Post-Launch Tracking

Innovation doesn’t end when a new product launches.

Post-Launch Tracking

Innovation doesn’t end when a new product launches. We know our clients keep a close eye on their new product’s performance, often using panel data to monitor sales, trial and repeat.  While syndicated data reports the level of a product’s market performance, we focus on the whys of your product’s performance.

With InnoQuest*Tracker, we identify consumer motivations and deterrents to trial and repeat for new products within months of its launch – so you can leverage your new product’s strengths and correct its  weaknesses right away.

Consumer & Shopper