Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.

22 April 2016

Brands

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior. Referencing recent Ipsos R&D research, this paper outlines how implicit measurement can be used in multivariate brand analytics like driver models, segmentation and brand mapping.

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Revealing Implicit Brand Drivers - Apr 2016

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