Science Centre
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
What for?
New and Better Insights
While the Ipsos Science Centre is a world class innovation group, our goal is not innovation for innovation sake, but to provide new and better insights for decision makers and action. Knowing what can, and can’t, be done with data types and how to extract insights from it with traditional and the latest advances in research methods provides robust information that decision makers can confidently dvelop tactical and strategic plans from.
How it works?
Executing World Class and Innovative Analytics
The Ipsos Science Centre includes a Global Modelling Unit that is an incubator for executing Data Science solutions developed by their R&D team for new and complex client problems.
Expert in traditional statistical analysis and Data Science methos
- Machine Learning, Data Mining & Pattern Recognition
The Ipsos Science Centre developed a Best in Class predictive analytic Bayes Net framework that has been presented at conferences with over 3,000 models delivered to clients globally in 2015.
- Computational Modelling and Simulation
The Ipsos Science Centre has successfully delivered major Micro-simulation and Agent Based Models in the automotive, tech, and Health Care sectors.
- Expansion in New Data Domains: Behavioural, Passive and Big Data Analysis
The Ipsos Science Centre successfully leverages databases whose size and complexity cannot be tapped with traditional methods including those with multiple billions of records.
![[WEBINAR] Ipsos Global Trends 2023 - Hong Kong Session](/sites/default/files/styles/related_more_insights/public/ct/event/2023-01/Ipsos%20Global%20Trends%202023-01.png?itok=Nz-3EX2h)