Data Analytics

A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

Enabling qualitative insights at scale

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

The latest Insurance market report summary

Seizing the on- and off-trade opportunities beyond the crisis.

Demand modelling as the foundation for city-level distribution strategy.