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Data Analytics Survey

Optimism About AI's Potential

A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.

16.02.24

Applying Lesson from CX Test Analytics to Generative AI

Customer Experience Publication

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

17.01.24

Ipsos | Podcast | Perils of Prediction | Forecasting | Trends

Society Publication

The Perils of Prediction - A podcast with Ben Page

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

24.10.22

Ipsos | Whitepaper | Communities | Qualitative research

Communities Publication

Driving authentic engagement in large online communities

Enabling qualitative insights at scale

21.06.22

Segmentation Publication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

31.01.22

Insights Publication

Harnessing the Power of Data

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

06.12.21

Data Analytics Publication