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How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Life in a Crisis – a Deep Dive
Across the globe, consumers have started an emotional journey as the pandemic unfolds, from uncertainty all the way to endurance and anticipation, impacting a wide range of behaviours, unique to each market.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Need fast HK insights on a budget? Discover Ipsos SpeakEasy
Need a fast, flexible solution to bring critical insights to your HK business NOW, but have limited time & funds? Then Ipsos SpeakEasy is for you!
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The time is now: Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.