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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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How to Avoid an #EpicFail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
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Ipsos Encyclopedia - Mobile Advertising
Ipsos Encyclopedia - Mobile Advertising
Mobile advertising is any form of advertising delivered to a mobile device. While this can include SMS, email etc. it's more typically thought of as advertising delivered in mobile web browsers or mobile apps. -
Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Future-Proof Your Brand
This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.
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Do We Still Need to Ask Questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
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The Role of Surveys in the Age of Behavioural Science
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
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Identifying Opportunities Within ASEAN’s Universal Healthcare Programmes
The adoption of universal healthcare coverage has opened the door to new and long-lasting partnerships between national governments and healthcare providers of all kinds. As growing economies in Southeast Asia seek to modernise their healthcare coverage, three countries stand out for their strong potential as key markets within the industry.