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Ipsos/ Google study: Give Smartphone Viewers Ad Choice
Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths.
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Australia: Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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Opportunities and Challenges in China’s 3D Printing Market
Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software.
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Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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Travelers plan to take more international leisure trips in 2015
Ipsos have conducted TripAdvisor’s latest TripBarometer1 study on the Global Travel Economy which reveals worldwide travel trends at country, region and global levels. The survey highlights year-on-year changes in consumer spending plans and trip planning.
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India’s Handset Market – A Wealth of Opportunity
India is home to one of the fastest growing mobile phone markets in terms of penetration thanks to tectonic shifts which have taken place over the past decade.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Online Medical Information - How much is it trusted by consumers?
With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information.