Implicit Reaction Time (IRT™) Methodology at Ipsos
Are you absolutely certain that your marketing communication is positively impacting your brand perception? That your new products or concepts are meaningfully resonating with consumers?
Are you absolutely certain that your marketing communication is positively impacting your brand perception? That your new products or concepts are meaningfully resonating with consumers? Or that product experiences, such as fragrances, are evoking the intended emotional profile? What about your package changes — do they reinforce brand KPIs? And what about your consumer segments — do you have a clear understanding of their varying explicit and implicit values, needs and desires?
If the answer to even just one of these questions is “no”, then you’ll want to download our comprehensive White Paper on Implicit Reaction Time.
