Your innovation is awesome! Too bad no one will find it online…
You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it.
This might be the situation with PopCorners™, a relative newcomer to the chip aisle. With the ever-increasing number of CPG products, and the physical constraints of brick-and-mortar stores, it’s hard for products like PopCorners™ to find a place on the shelf. Online grocery stores offer a whole new world of opportunity. However, online grocery shopping also poses massive new problems for marketers. It’s even harder for innovations that cut across traditional category lines.