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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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February 2021: Global consumer confidence showing little growth
Consumer sentiment remains significantly lower than a year ago in most countries
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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2021 Predictions & Consumer Sentiments
What citizens of Hong Kong and APAC have thought of 2020 and what they expect will happen this year?
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Ipsos Webinar Series - 2021 Consumer Predictions in Hong Kong, APAC & the World
Ipsos - 2021 Consumer Predictions in Hong Kong, APAC & the World
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How shopping and eating out has changed during the pandemic
How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.