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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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2021 Predictions & Consumer Sentiments
What citizens of Hong Kong and APAC have thought of 2020 and what they expect will happen this year?
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Ipsos Webinar Series - 2021 Consumer Predictions in Hong Kong, APAC & the World
Ipsos - 2021 Consumer Predictions in Hong Kong, APAC & the World
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How shopping and eating out has changed during the pandemic
How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.
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Global consumer optimism rallies to its highest in nine months
Ten countries show significant month-to-month gains in consumer sentiment.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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Global consumer confidence still picking up slowly
Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.
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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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Empower the future of China prestige beauty
2020 marks the 15th anniversary since Sephora has entered China. Sephora is now the largest prestige beauty retailer with a comprehensive super omni-channel in China.