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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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A rapidly changing landscape: Social media discussions of COVID-19
With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.
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Job losses stack up: COVID-19 to hit hourly workers, smaller businesses hardest, say experts
More than half of people in a global poll feel a ‘high threat’ to their job from the pandemic.
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Signals #2: Understanding the Coronavirus Crisis
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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Medical crowdsourcing: What are Physicians communicating during COVID-19?
Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 16-20, 2020).
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Corona Virus in China: Impact and Recovery
After more than two months of fighting against Corona Virus, great progress has been made in China and situation is getting better. But with infections breaking out globally, the virus is not contained and people need to make great efforts to resist the virus. Ipsos analyses the impact and recovery in China and hope to provide more information and reference to brands.
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Public divided on whether isolation, travel bans prevent COVID-19 spread; border closures become more acceptable
Coronavirus crisis seen as threatening to both health and finances.
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
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No travel? No problem!
Grounded by budget or global circumstances? Keep your learning plan on track with these approaches that deliver qualitative insight from afar.