The Forces of Customer Experience – The science of strong relationships in challenging times is a new whitepaper from Ipsos’ Customer Experience team. Ipsos introduces a revolutionary human-centric CX framework that helps organisations drive stronger relationships through a better understanding of customers’ functional and relational needs. Through extensive R&D, Ipsos has identified strong predictors of emotional attachment and relationship strength – dimensions which have particular relevance to the COVID-19 crisis. Focusing on them will allow brands to refocus customer experience measurement and management to address what truly matters.
Do you truly understand the Forces that are at play in your customers’ minds? Join our complimentary webinar on 26 May at 16:00 (Hong Kong Time) to learn more from Jean-Francois Damais, our CX Chief Research Officer, and author of this paper.
If you’re unable to attend the live webinar, simply register to receive the recording.
For more information on the paper, please email Richard Korn
For information regarding this webinar, please contact Keres Lee
Ipsos Webinar Series: Harnessing the Power of Emotions in Customer Experiences
Join our complimentary webinar on Harnessing the Power of Emotions in Customer Experiences. Register now and learn more from our local experts - or let us know if you would prefer a tailored presentation for your business.