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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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The Ad Blog - Ad of the Month: Tai Hing, My Hero
Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”
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Turning celebrity endorsements into a valuable investment
In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is.
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Global Eonomic Pulse - APAC Confidence Improves
Ipsos HK releases highlight findings from the Ipsos Global @dvisor survey which includes consumers from across Asia Pacific.
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October - New Ipsos Archetypes Offer Deeper Insight into CPG Innovations
New Ipsos Archetypes Offer Deeper Insight into CPG Innovations