Turning celebrity endorsements into a valuable investment
In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is.
In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is. Nowadays, it is more about generating cut-through, triggering re-transmission, and persuading consumers they could experience the brand as the celebrity did.
It is about integrating the celebrity into your current marketing strategy - and especially your branding - via matching brand personality with target segment.
