October - New Ipsos Archetypes Offer Deeper Insight into CPG Innovations
New Ipsos Archetypes Offer Deeper Insight into CPG Innovations
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest, the innovation and forecasting experts at Ipsos, has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
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