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Building Stronger Brands
Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly.
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Affluent Survey Asia 2016
Ipsos Connect organised two launch events for the 2016 Affluent Survey Asia Pacific, in Hong Kong and Singapore.
The study provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population in the region.
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Employee Relationship Management
What are the best ways to attract, integrate, motivate and retain talent in a competitive environment? How does one adapt more rapidly to change and build highly effective teams? To chart your way through these challenges, you can benefit from having a map. Ipsos can help.
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Doing The Right Thing
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community. -
Ethnography: An Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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The New Lubricant Trade in ASEAN - A Promising New Era
Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008-2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpasses its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
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Press Release: Ipsos Wins Gold at 2016 Market Research Agency Award in Hong Kong
Hong Kong – 3 June 2016. Market research Agency Ipsos today announces winning Gold at this year’s Agency of the Year Awards, in the Market research category.
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Ipsos Launches InnoConstruct to Help Clients Build Better Concepts
InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package.