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Political and Public Opinion Polling
Understanding and informing public opinion and politics.
International Social Research
Understanding citizens and societies around the world.
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Product Testing
To achieve product superiority through innovation or renovation.
Post-Launch Clinics
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.