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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Ipsos Webinar Series: Life in a Crisis – a Deep Dive
Lessons learned on how HK consumers are coping with the Pandemic on a daily basis, through an in-depth Community research
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At a global level, consumer sentiment keeps rebounding slowly
Expectations are up significantly in nearly half of the 24 countries surveyed
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began
Groceries and household supplies, utility bills top list of higher cost items globally.
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The New Normal - Hong Kong Consumers Post COVID-19
Using exclusive data from our local COVID-19 Signals tracker (five waves completed in Hong Kong between March and June 2020) our local experts will showcase what consumers are thinking and doing today, and their thoughts on tomorrow: