Across the globe, consumers have started an emotional journey as the pandemic unfolds, from uncertainty all the way to endurance and anticipation, impacting a wide range of behaviours, unique to each market.
In Hong Kong, we have developed an agile and efficient approach to maintain an in-depth connection with HK consumers, through productive dialogue, constructive feedback and multi-layered engagement in a dedicated research community.
This community allowed us to collect deep and diverse perspectives on how HK consumers are coping with the current crisis, and learn, in their own words, what their expectations are from Brands.
Join us to learn how your brand can leverage this unique local context and gain a real competitive advantage by re-learning HK consumer choices and behaviors.
Stephen Huang, Executive Director - Ipsos in Hong Kong