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Invitation: Affluent Asia - 20th Anniversary Event - Hong Kong
Join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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Do We Still Need to Ask Questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
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Press Release: Over-the-Counter (OTC) Self-Medication Now Common Practice in Hong Kong
Due to their busy lifestyle, more and more people in Hong Kong find over-the-counter (OTC) self-medication the most appropriate remedy to minor ailments.
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[EVENT] Global Business Influencers 2017 - Hong Kong Launch
Sept 26 - Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
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5 Golden Rules for Sticky Apps
New apps and digital services are easy to try. Success, however, is elusive for digital services. You must stand out among 2+ million available Apps and keep users coming back in order to create a sustainable business model. What makes some Apps sticky while others are never seen?
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Make your Brand Rock-5 Tips to Rock your Communications
It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.
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It’s About Time: Measuring the Impact of Advertising
Advertisers need cross-platform and cross-media metrics. Reach and frequency have long been at the heart of media trading and media evaluation. Yet the link between these metrics and potential exposure and cut through varies between and across media.
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Ipsos Encyclopedia - Brand Equity
The many definitions for Brand Equity cover similar ground. At its simplest, Brand Equity is a measure of a brand's current health, strength or ability to generate sales, or usage, among its target audience. A more complex and financially-based definition of Brand Equity, is the "net present value of the profit stream management expects the brand to generate through time."
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Digital Advertising - Measure the Metrics That Matter
Many studies have shown no link between sales and click through rate, yet according to eMarketer it is one of the top 5 ways in which advertisers and publishers evaluate native mobile ad campaigns. Marketers need to be clear on their desired brand impact and the role of communications to help achieve this.
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Emotion, Attention and Memory in Advertising
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour.