Search
-
Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
-
Ipsos Encyclopedia - Mobile Advertising
Ipsos Encyclopedia - Mobile Advertising
Mobile advertising is any form of advertising delivered to a mobile device. While this can include SMS, email etc. it's more typically thought of as advertising delivered in mobile web browsers or mobile apps. -
Introducing to Brand Value Creator (BVC)
Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices. Watch Paul's story as he decides which chocolate to buy:
-
Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
-
Consumer Confidence National Index Holds Steady
This month's global Consumer Confidence National Index score remained the same at 50.1.
-
Ipsos Business Consulting engaged by Twintek Investment Holdings Limited as Industry consultant in its successful IPO on the HKEX
Ipsos Business Consulting engaged as Industry Consultant by Twintek Investment Holdings Limited for its listing on the Main Board of the Hong Kong Stock Exchange (stock code: 6182.HK) on Jan 17, 2018. The group positions itself as a building materials contractor providing building materials and the relevant installation services mainly in Hong Kong.
-
Ipsos Business Consulting engaged by Dragon King Group Holdings Limited as Industry consultant in its successful IPO on the HKEX
Ipsos Business Consulting engaged as Industry Consultant by Dragon King Group Holdings Limited for its listing on the GEM Board of the Hong Kong Stock Exchange (stock code: 8493.HK) on Jan 16, 2018. The group positions itself as a Cantonese full-service restaurant group operating Cantonese cuisine restaurants under four bands.
-
Ipsos Business Consulting engaged by Wine’s Link International Holdings Limited as Industry consultant in its successful IPO on the HKEX
Hong Kong: Ipsos Business Consulting engaged as Industry Consultant by Wine’s Link International Holdings Limited for its listing on the GEM Board of the Hong Kong Stock Exchange (stock code: 8509.HK) on Jan 12, 2018.
-
Flair India 2018 - Aspiration to Action
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
-
Ipsos Update – January 2018
Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.