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Ipsos iField: The Ipsos Global Standard for Face-to-Face Interviews
IField is a fully integrated Computer Aided Personal interviewing (CAPI) platform.
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[EVENT] Global Business Influencers 2017 - Hong Kong Launch
Sept 26 - Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
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Middle Class Parents Twice as Likely to be Distracted by Working on Smartphones
Middle-class parents are twice as likely as working-class parents to ignore their children and focus on their phones instead, with mothers the worst offenders, a report has found.
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Chinese International Travel Monitor 2017
This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers
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African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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The Role of Surveys in the Age of Behavioural Science
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
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Conquering Complexity: The Coming Revolution in Oncology Biomarker Testing
When it comes to the fight against cancer, we are on the cusp of a revolution. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – explores how cancer treatment will change in the coming decades.
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Identifying Opportunities Within ASEAN’s Universal Healthcare Programmes
The adoption of universal healthcare coverage has opened the door to new and long-lasting partnerships between national governments and healthcare providers of all kinds. As growing economies in Southeast Asia seek to modernise their healthcare coverage, three countries stand out for their strong potential as key markets within the industry.
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The Age of the Algorithm
This new white paper examines how data science techniques are being used in media measurement to provide clients with better quality information, while keeping the burden on respondents to a minimum.