Smarter, richer, but not necessarily happier: Hong Kongers nine years on
Since its launch in 2006, the Ipsos Media Atlas survey continues to reveal the media consumption, attitudes and lifestyle habits of Hong Kong consumers. Nine years on, we compared the 2006 survey results with this year’s to reveal the evolution of Hong Kong consumers.
Since its launch in 2006, the Ipsos Media Atlas survey continues to reveal the media consumption, attitudes and lifestyle habits of Hong Kong consumers. Nine years on, we compared the 2006 survey results with this year’s to reveal the evolution of Hong Kong consumers.
The 2014 Ipsos Media Atlas Hong Kong study surveyed all people aged 12-64 in Hong Kong. The survey is conducted year-round, and Ipsos spoke with 5,026 people to obtain the latest data, which covers January to December 2014.
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