Tim Farmer - Global Managing Director Ipsos MediaCell

Paris, May 18, 2015 –

Ipsos is happy to announce that Tim Farmer recently joined its newly formed Ipso Connect division where he will lead the deployment of MediaCell, the Ipsos breakthrough approach to electronic TV and Radio audience measurement.

Tim brings his vast industry experience in Television Audience Operations. Prior to joining Ipsos, Tim held various positions at Nielsen, including Managing Director of the Irish media business and more recently as the joint operational leader for Europe with responsibility for TV and Consumer measurement panels. Before Nielsen, Tim worked for Ipsos in UK on the high profile RAJAR and NRS, UK radio and press measurement contracts.

Tim will report into Yannick Carriou, Global CEO of Ipsos Connect.

Didier Truchot, Ipsos Chairman and CEO says: “We are thrilled to welcome such a seasoned and respected executive like Tim to our business to take an active role in Ipsos’ transformation, following our New Way plan.

This is an opportune time as the industry needs freshness and disruption and I am sure Tim will help us drive audience measurement forward to expand our new services fostered by groundbreaking technologies such as MediaCell.”