Advertising

With advertisers spending more of their campaign budgets in online video and Facebook growing rapidly as a preferred platform, Ipsos Connect has developed Connect:Live to help clients select the best creative to launch and measure the brand impact of their live campaign buys.

Some ad jingles are among the most contagious tunes ever produced. I recently re-discovered an old ad for 金龜嘜萬里望花生 (Sze Hing Loong Ladybird roasted & salted peanuts), the jingle from which had been looping in my head for a while, its catchy rhythm and simple lyrics still linking me back to the brand after such a long time.

MediaCell is a versatile solution with a number of potential applications.

Media audience measurement is in robust health. Worth $7 billion in 2014, according to ESOMAR, it represented 16% of market research spending.

Hong Kong’s obsession with imported consumable goods – especially among youngsters – doesn't seem to fade. This Vita HK Style Coffee ad smartly plays on this trend, contrasting both the ‘Italia-no’ perception when it comes to coffee (Cappuccino, Latte etc) with local values (啡走).

You are cordially invited to the event- “The Ad Guide - Quick Service Restaurants”.

Korean beauty cosmetics and rituals continue to expand and as some may say, have emerged as a full-fledged phenomenon – with many expressing confidence that “K-Beauty” trends are set to grow even further this year. The Laneige Two Tone Bar is a perfect example of this growing trend.

Mitsubishi need to be congratulated for taking a risk in a category where, in HK, TV advertising has historically been product-driven to the point of being nearly indistinguishable from infomercials.

You are cordially invited to the launch of the most recent survey of Asia's Business Elite.