It’s got great visual creative that captures not only the atmosphere of many Asian countries, its supported by strong emotional messaging – that goes beyond the products Allianz sells, to engage the viewer at an emotive level.
Clare Lui, Executive Director – Ipsos MediaCT shared at a recent Ipsos HK Client Seminar result from a new and exclusive Ipsos Study which assesses the Advertiser Sponsored Programming market in Hong Kong, the UK and the USA.
What is acceptable and unacceptable in terms of company involvement in television content? For example, could an oil company sponsor a surfing program? Or could a charity fund its own TV show?
Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”
Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.
With the ever growing fragmentation of media and increased competition for limited consumer attention, now more than ever it is critical that you achieve maximum return on your advertising investment.
