Affluent Survey

Through conversations with some of our clients in the luxury industry we have identified five questions that are high on their strategic agendas for the Chinese market.

Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.

This event will provide insights about Affluent consumers behavior, the most powerful and influential target audience driving revenue and influencing purchase among their peers and network.

This event will provide insights about Affluent consumers behavior, the most powerful and influential target audience driving revenue and influencing purchase among their peers and network.

Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.

Join the 20th Anniversary Celebration of the Biggest Media Event in Town!

Join the 20th Anniversary Celebration of the Biggest Media Event in Town!

Ipsos Connect organised two launch events for the 2016 Affluent Survey Asia Pacific, in Hong Kong and Singapore.
The study provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population in the region.

You are cordially invited at the launch of the 19th Ipsos Affluent Survey Asia Pacific.