Affluent Survey

How 74% of Affluent Consumers Are Redefining Health?

Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.

The Affluent market is a key influencer group and driver of change in nearly every category.

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.

In this session, Javier Calvar, Head of Market Strategy & Understanding at Ipsos in Hong Kong, will share insights on how the pandemic is changing business models and potential implications for brand owners.

Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.

Affluent Asia 2020 - APAC's Leading Affluent Study

Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.

Affluent Asia 2019 - APAC's Leading Affluent Study