2014 Affluent Asia Pacific Survey Launch
Affluent Asia Pacific is the reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population.
Affluent Asia Pacific is the reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population. When the study was first launched in 1997, it covered just 7 cities around the region. 18 years on Affluent Asia Pacific covers 13 cities representing a population of over 10 million people aged 25-64.
