Climate change

We share insights to help brands under­stand how consumers think of and act upon sustainability initiatives.

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

AXA has released the eighth edition of its Future Risks Report. This global study measures and ranks the evolution of the perception of emerging risks as seen by a panel of risk management experts as well as by public opinion. More than 23,000 people were surveyed. This report is produced in partnership with Ipsos and the geopolitical analysis consultancy Eurasia Group.

How brands can lead the way to activate consumer behaviour change in sustainability.

The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since march 2020. Highlights from March 2021 wave: